Verizon had some shiny new offers—and the same old telco problem: no one gives a sh*t. So instead of shouting about how great we were (like every other telco ad ever), we decided to roast the entire category—starting with ourselves.
We wrote a ton of spots ranting about all the things people hate about their plans (including Verizon’s) and tapped Pete Davidson to be the voice of that anger and pain. Then we let Pete cook.
And somehow that messy, no-logo, bleep-filled chaos actually got people walking into Verizon stores asking for “the Pete ad.”
And he had so much more to say…
Agency: Ogilvy, NYC
CCO, North America: Rafael Rizuto
CD: Me
CD: Gemma Slack
Director: Speck and Gordon