Who says bourbon is only made to be sipped in dark speakeasies? Or enjoyed in front of a cozy fire in a wood paneled den?
Nah, throw those tropes out. This is Basil Hayden. The bourbon for people who own the moment. The bourbon you show up with when you wanna leave an impression. So don’t just bring a bottle—bring Basil Hayden.
Dave and I worked with the good people at Leo Burnett—along with director Ricky Saiz and his team at Smuggler—to bring fun back to bourbon.
Agency: Leo Burnett, Chicago
EVP, VP: Mariana Kelly
CD: Tammy Retter
CD: Me
CD: Dave Williams
Director: Ricky Saiz
DP: Jody Lee Lipes