For the launch of MSN's viral news product, msnNOW, we created a campaign that showcased the product itself—and turned an ad into viral content. Made with the talented Dave Williams.
Agency: Roundhouse
CD/Copywriter: Me
CD/Art Direction: Dave Williams
Supers: Will Bryant
Producers: Cherie Appleby/Mary Alberque
Account Director: Liz Hepburn
Music: FuturePerfect